Promotional Products … Sales up in 2005

Lately we have been discussing how promotional products can help boost company advertising and the importance for  using them properly, especially at tradeshows, events, promotions, etc. Well, according to a recent Media Release article on the ASI Central website, the Advertising Specialty Institute® (ASI) released results of its annual promotional products industry sales analysis, “indicating revenues jumped 5.1 percent from 2004 to $17.8 billion in 2005 -the third year of continuous increases and a new record.” This analysis, conducted by ASI, shows growth in 2005 was driven by “increased recognition that promotional products should be included in marketing campaigns and by the overall strength of the U.S. economy.”

Another news note from ASI’s Website… The Arizona Republic ran a survey that found that cities are following in “corporate footsteps by spending more on promotional products for public events; Phoenix and its surrounding suburbs have more than tripled the amount of money spent on promotional items from 2001 to 2005”. Well, it’s nice to know where to look for collections of new and popular promotional products for any occasion.  Thanks to all that have helped our industry thrive to succeed!

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