Back to School Promotional Ideas

Pencil BackpackSummer is still here, but school is around the corner.  In fact, it’s already time to start planning next term’s back-to-school promotions.  Popular items such as backpacks, bookmarks, and highlighters add both fun and usability. 

Traditional supplies like pencil cases, composition books and writing instruments are practical and can be counted on to give your clients repeat business.  Check out more great ideas in our schools promotion department

Media Coverage on Promotional Products gaining momentum

According to ASI (Advertisting Specialty Institute), Reporters from around the nation are interested in learning more about the promotional products industry and the emphasis they have in marketing. They have featured ASI members and a variety of promotional products in more than 100 media outlets, ranging from television, magazines, new media and newspapers.

2 examples: May 26, 2006 – The legendary Don Polec, of Action 6 News in Philadelphia, highlights the new Logo Bean, the rocket pen, and imprinted roses at the ASI Show.  May 8, 2006 – Advertising Age published a two-page story about the power of promotional products.  The magazine has a readership of 240,000 executives.

More evidence of the important role of promotional products to marketing…

Golf promotional products are increasing as the choice for corporate gifts.. part 3 of 4

Imprinted corporate golf gifts are the perfect business or executive gift that your client and/or employee will use for the majority of the year. The March 2006 Promotional Marketing article, Stretch the Opportunities for Golf Products, states ”Fifty percent or more of executives play golf, and most feel it is a good way to make contacts and do business”. With so many executives playing golf and more joining the ranks daily, personalized corporate golf gifts are becoming more popular and appreciated than ever before.

Executive golf gifts may include clocks in the shape of a golf ball or golf club, imprinted Titleist golf balls or Ping, Nike and Callaway golf shirts, gloves, and golf towels. Imprinting your company name and logo on the golf items provides your clients with a fine golf gift that they will use and keep, while you get to advertise to them subtly, over and over again.

So many people play golf on the weekends, when traveling, and at business meetings, its safe to assume golf products are valued and put to good use. However, many promotional golf products make great gifts even to the non-golfer. For example, a golf shirt is a comfortable choice even for people who don’t play golf. There are numerous choices for imprinted apparel, from high-end golf shirts to t-shirts to caps. The next article will discuss the various styles, materials and technologies in golf apparel to help you choose the right gift for the golfer and non-golfer in your company or client list.

USB Bracelets and Utility Cards … more popular high-tech premiums

USB Utility Card2 new high-tech promo items that are inexpensive and put to good use.  First, check this credit card sized Multi-Purpose Utility Card comes standard with a Micro USB drive, stainless steel travel pen and rule, as well as designated space to store your GSM phone card, MMC card, SD card, and memory stick cards. A great tool to store your data, and which, fits in your pocket and has a large imprint area for effective brand advertising.

USB Flash Bracelet I saw some cool USB wristbands earlier in the year but you couldn’t add a logo to them, and then I came across these flash bands! This easy to wear, securely fitting USB Flash Band Bracelet (UFB) is guaranteed to get attention. Your brand will literally stick out with this product’s unique embossing method of imprint. This and the many other high-tech promotional products are very popular.