Media Coverage on Promotional Products gaining momentum

According to ASI (Advertisting Specialty Institute), Reporters from around the nation are interested in learning more about the promotional products industry and the emphasis they have in marketing. They have featured ASI members and a variety of promotional products in more than 100 media outlets, ranging from television, magazines, new media and newspapers.

2 examples: May 26, 2006 – The legendary Don Polec, of Action 6 News in Philadelphia, highlights the new Logo Bean, the rocket pen, and imprinted roses at the ASI Show.  May 8, 2006 – Advertising Age published a two-page story about the power of promotional products.  The magazine has a readership of 240,000 executives.

More evidence of the important role of promotional products to marketing…

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