Our brand new mobile + desktop friendly website is now live! Take some time to explore our new site and give us feedback in the comments, visit www.logoexpressions.com
We hope to see you at the Vista Business Expo 2011 on Wednesday, Oct 12!
Three companies used eco-friendly products to help promote their messages.
Does it pay for a company to be green? Absolutely. According to the inaugural BBMG Consumer Conscious Report, nearly 90% of American consumers are more likely to buy products from companies they believed employed eco-friendly practices. That’s a big number. But to get the attention of consumers who are going green, you’ve got to toot your own horn a bit.
We have just received data stating that promotional products are an excellent alternative to more expensive advertising. A survey conducted by the Advertising Specialty Institute (ASI) found that the average cost per impression of an advertising specialty (Promotional Item) is $0.004. Promotional items like calendars and grocery bags actually have a lower cost per impression at about $0.002. We like grocery bags with a company logo imprinted on the front side of each bag for two reasons. One, many grocery bags are reusable, eliminating the need for plastic bags every time we purchase items at the grocery store. Two, grocery bags have a large imprint area allowing the logo to be viewed by many patrons. We also like calendars because they are inexpensive (many are less than $2.00 each) and your logo is in front of potential customers 12 months out of the year. The average cost of $0.004 per impression make promotional products a worthwhile investment for marketers.
Great idea for a water bottle recently used at the 48th Grammy Awards… Basically water for the stars – “Bling H2O”, a product from supplier PLWC, was in hands of Celebs backstage at the Staples Center, Los Angeles on Feb. 8, 2006. Cool and stylish, the frosted glass bottles (which have genuine Swarovski crystals) were placed in celebrity suites and valet cars during the show. I hear they will also be available at the Academy Awards. A good example of a promo item used wisely to the specific event or industry. Custom water bottle labels and sport bottles are great items for that special event or next trade show!