LOGO Expressions Blog

This fall, promote with these unique pens. The unique form grabs attention for your logo to help it promote itself.  The InkBend Xtra is an extra large ball point pen bent into one of the hundreds of available shapes. They are available in a variety of opaque and transparent colors and can include a custom barrel imprint and multi-color printed top. Many are also available with a billboard insert.  Perfect for giveaways at conventions, trade shows, for Halloween and back to school.  Those events are ideal for mass distribution of your promotional product.  People will take notice, ask where they came from and seek you out.  This self promoting item will pique peoples interest and increase your brand awarness.

As noted in relation to my previous posting here on the popularity of golf apparel, I just read an article on the ASI website, “Apparel on top” by Shane Dale, stating that apparel was the top product in 2005 for promotional products. “For the sixth year in a row, wearables are the number one product category sold by promotional product distributors. In fact, of all the products ordered by clients, 73% of distributors say that shirts were one of the top three items bought last year.”

Down the list according to distributors goes… writing instruments at 44%, desk and office accessories at 28%, and fourth place were glassware/mugs at 21.8%. A couple things mentioned that contributed to apparel’s success were; drop in price of T-Shirt manufacturing, good exposure for advertising, and a good return on investment.