We hope to see you at the Vista Business Expo 2011 on Wednesday, Oct 12!
Exhibiting @ Vista Business Expo 2011
Reply
Category Archives: Marketing Ideas
National Volunteer Week
I once heard someone say, “Volunteers are not unpaid because the work they do is worthless but because it is priceless”. April 10 – 16 is National Volunteer Appreciation Week and one more opportunity to give thanks to those who give their time to forward your efforts. A small token of appreciation goes a long way to bonding ongoing volunteer relationships. A thank you gift in the form of a jotter, useful tote or a travel mug is something that is not a large investment but has a value that the volunteer will cherish. Custom imprinted items are memorable and something a volunteer can take away from the service or event and know you value their work. Don’t miss the chance to say thanks to those who care about your mission.
Why are reusable bags better
Why are reusable grocery bags better than the paper or plastic grocery bags?
PolyPro Mammoth Shopper Tote 2150-05 by Leeds
We have all heard for years now that plastic bags are not bio-degradable and stay in landfills for decades. Or that using paper bags at the rate that we make purchases ends up devastating rain-forests, etc. Although a lot more people are starting to use reusable grocery bags there are still a lot of us who do as we always did, and rely on the store to provide disposable bags for our purchases. However, now many stores are either giving customers money back for each reusable bag they use during each visit, or they are charging customers extra for using the store’s disposable bags. This is providing a more immediate incentive for customers to start changing their long time habits. Everyday people, not just “tree huggers”, are now more likely to have reusable bags in the trunk of their cars. It is now mainstream and more comfortable for people to be seen bringing their own bags. This has opened a huge market for companies to advertise on these bags that people collect and are seen in public over and over again. They also make for great promotional gifts! The environment is benefiting from this trend more than ever, and people can feel good about doing their small part. Go karma!
Keep a Portable Car Wash kit in your Trunk!
 Compact, Complete, Convenient, Custom imprint! |
|
| Don’t you wish you could have a clean car for a polished image at all times? I love this compact 10.5″ x 4″ car wash kit complete with a re-usable zippered vinyl bag, collapsible water bucket, car wash mitt, dual surface sponge, microfiber towel & squeegee! The custom imprint on the re-usable storage bag makes it a perfect promotional product gift to leave a lasting impression as it is used again and again!
|
|
Celebrate Earth Day April 22nd with Eco-Friendly Promotional Gifts!
Opinion Research Corporation found that occasional small perks boost employee morale even more than the less frequent expensive perks like big holiday parties, etc. that may not be in your company’s current budget. These eco-friendly notebooks are handy for jotting down lists, reminders, and staying organized while promoting your company to everyone who sees the custom logo or message imprint. V-Natural™ Kraft Geo Jotters make thoughtful, useful gifts that will be seen over and over again.
Go Green & Make a Difference!
These Jotters are perfect Earth Day gifts for your employees and customers, as well as spreading an eco-friendly image for your business. They are made from 50% post-consumer recycled materials that would have filled landfills. These notebook & pen sets make fun promotional items because they come in colorful graphics of Red, Orange and Lime, and prints such as Lady bugs, Geometric shapes, or Leaves. They are spiral bound with a hard cover, lined pages, an elastic band closure, and a free pen! If you need it fast it qualifies for free rush delivery. You can even increase your name or message exposure with a coordinating Jute-Shopper with leaves and lady bug patterns.
How to Raise Funds with Custom Grocery Bags
As a Vice-Principal, administrator, or parent advisory board, you decide that this year’s
Fund-raising campaign must fulfill the following objectives:
- raise funds for the chosen cause
- inspire the community to participate
- educate the students and the community
- promote environmental sustainability
You’ve become aware that there is a movement to reduce the amount of plastic shopping bags being consumed in grocery stores these days. Thinking to yourself that there has to be some kind of eco tote bag on the market that is inexpensive, made with recycled material, potentially biodegradable, and that has a great imprint surface, you contact your favorite promotional products distributor who shows you a large variety of tote bag solutions.
In a school assembly, you advise the student body that you are using an eco-friendly grocery bag as a fundraising vehicle. The key is to arm each student in the school with 1 grocery bag that has the school logo on it along with an eco message. The students will be told that they are raising money by selling tote bags. Most importantly, the students will have to be educated on the perils of plastic shopping bags and non-reusable bags. Their goal will be to “educate” their parents, grand-parents, friends, and neighbors about why using eco-conscious/re-useable bags is so important. They will use the sample given by the school to show the effectiveness of the bags and talk about its eco-properties. By educating prospective buyers, the parents, grand-parents, friends, and neighbors will support the fundraising while at the same time helping to conserve and enrich our planet.
- If each student sold a mere 5 reusable grocery bags, that’s 4000 advertising impressions on a reusable product that will be seen thousands of times!
- If each student sold 10 reusable grocery bags, that’s 8000 advertising impressions on a reusable product that will be seen thousands of times!
Once all of the orders are tallied, the school places one master order (cost savings are incurred with higher volume orders) and the goods are delivered by the students. Your school message is forevermore advertised in the community and the fundraising campaign can be repeated yearly.
How to boost your sales:
To significantly boost student participation and sales, try providing incentive prizes for “all-star performers.” You can give away drawstring knapsacks to students who meet a pre-determined objective.
The result:
If done effectively, we have seen success stories in excess of 20,000 bags for one school!!!!!!
Good luck with the sales pitch!! Remember – we’ve all purchased chocolate coated almonds for at least $3 a package. It’s definitely not a far stretch to support a community school and the environment by purchasing a $4 or $5 reusable grocery bag!!!
Turn a Planner Into a Promotional Product
Monthly planners are the most widely used gift item across every industry. Planners are a practical product that helps clients stay organized on a daily basis. Imprinted monthly planners not only benefit the customers; they also make great promotional items featuring your company name and logo on the cover for everyone to see every day. Promotional Pages can be added to each planner. A promotional page is a custom printed page that is inserted at the front or the back of the planner. Promotional Pages are great for enhancing your idea, message, or information with corporate logos, dedications, coupons, location information, charts, and photographs that help represent your company.
Customizing and personalizing standard promotional planners will vividly express an advertisement within your calendars. These unique planners stand out among the others and take your promotional product marketing campaign to a whole new advertising level. Adding promotional pages to planners turns a regular book into a unique promotional tool that will provide valuable exposure for your company.
Promotional Calendars
A great advertising tool that is cost effective and has fantastic exposure for a company is a promotional calendar. A calendar might seem simple, but it is in fact one of the best advertising techniques. Calendars stay with a customer for an entire year and exposes a company’s name and logo each time that customer writes an appointment or memo. They are practical for any customer and is seen more as a gift than a sales promotion.
Calenders come in many different styles and a company can customize their calendar to reflect their business or even promote an important cause. The great thing about promotional calendars is that once the year is up, the customer will need a replacement and will most likely ask for one for the following year. The amount of face time a calendar provides for a company is incredible and it only costs a penny a day per calendar impression, which is a great deal for what our economy is today. A promotional calendar definitely increases company awareness, rewards good customers, and stretches advertising dollars.
Printable Seeded Paper
Did you know that more than 900 million trees are cut down for raw materials for American paper? This is a problem that America is working on, but needs everyone’s help and involvement. If your company wants to be proactive and help reduce this problem, consider incorporating eco friendly marketing materials into your advertising, such as promotional seeded paper.
Printable seeded paper is handmade with post consumer recycled paper and contains Snapdragons, Catchfiess, Sweet Alyssums, Glorious and English daisies, and Corn Poppy seeds. Some suggestions for printable seeded paper are bookmarks, mailers, postcards, business cards, and magnetic business tents. Promotional seeded paper is perfect for any eco promotion and makes a great impression on customers, while helping to save the environment in a unique way. It allows any company to stand out among others and to send out a positive message and a sense of conservation to their employees and customers.
Cost per Impression of Promotional Products
We have just received data stating that promotional products are an excellent alternative to more expensive advertising. A survey conducted by the Advertising Specialty Institute (ASI) found that the average cost per impression of an advertising specialty (Promotional Item) is $0.004. Promotional items like calendars and grocery bags actually have a lower cost per impression at about $0.002. We like grocery bags with a company logo imprinted on the front side of each bag for two reasons. One, many grocery bags are reusable, eliminating the need for plastic bags every time we purchase items at the grocery store. Two, grocery bags have a large imprint area allowing the logo to be viewed by many patrons. We also like calendars because they are inexpensive (many are less than $2.00 each) and your logo is in front of potential customers 12 months out of the year. The average cost of $0.004 per impression make promotional products a worthwhile investment for marketers.
Save Water, Energy, Money, And The Earth
Did you know that every ten minutes in the shower you could be wasting over 30 gallons of water? This five minute shower timer is a simple way to monitor how long you really spend in there. This shower timer can save you water, energy, money and help prevent water shortages. The shower timer is a great giveaway to show your eco friendly support. Everyone can use extra money, why not stop wasting it down the drain? Great gift for coporate offices, healthcare, schools, tradeshows, and events!
Using Fleece Clothing to Promote your Logo
Embroidering clothing can add an effective edge to any promotional campaign and fleece is a great fabric to promote a logo, company motto, or a website address on. Fleece is one of the most favored fabrics for the winter wardrobe and is appreciated for its warmth, durability, and softness. The great thing about imprinted clothing is that it can appeal to all ages and both genders with the variety or styles, colors, and sizes to fit everyone and their needs. Anyone can benefit from this comfortable garment.
Benefits of Embroidered Golf Shirts
Embroidered golf shirts featuring company logos are a great way to display the professionalism of employees. Everyone is worrying about the economy and how it may be affecting their business, with budgets becoming tighter and unemployment uncomfortably rising. With all this worrying, it is hard to maintain a business and get the company noticed outside of the work place at the same time. While this economic battle is taking place, the most powerful weapon that any promotional products distributor could use is golf shirts. Promotional golf shirts are the secret for survival and success.
Promotional Games and Toys
Promotional games and toys may seem like an unlikely giveaway gift, but they are very successful at tradeshows and conferences. These types of promotional products never fail to catch attention, and are fun. People tend to migrate towards a booth displaying toys out of curiosity, interest in the toy and a gift to bring home for their children. The fact that promotional games and toys draw traffic to the trade show booth makes these promotional items a successful marketing tool.