Awareness bracelets are among many popular promotional products for 2006. Theyâ€™re small, simple and made of just a few centsâ€™ worth of rubber and plastic. Theyâ€™re also a nationwide fashion craze with a heart.
American bicycle racing superstar Lance Armstrong started the trend in May when his Lance Armstrong Foundation kicked off its â€œLiveStrongâ€ campaign by selling yellow bracelets to raise funds for cancer research. Since then, the foundation says more than 33 million bands have been sold at $1 apiece.
Now it seems every charitable cause, from disease research to disaster relief, has a bracelet with a signature color. Place your name on awareness bracelets and support a good cause at the same time.