Our ecomm sales manager, Frank Tecca, explains the strategy behind using promotional products at trade shows in a recent article posted on our website. Here is the first of a few tips we will be posting here in our blog
Trade shows can be one of the most productive marketing methods driving sales. Therefore, how you use promotional products at trade shows greatly influences how well you increase brand awareness and return on investment from your trade show exhibit. With so many companies now attending trade shows, exhibitors have the opportunity to extend their corporate image and make a lasting impression on their target market. The correct use of promotional products to make an impact at trade shows is essential.
Realize the importance of branding. The promotional products you choose identify your company, product or service. Understanding your target market at the trade show helps you determine the best product for building brand awareness, which is vital to the success of the trade show. Understanding the types of trade shows and how to differentiate yourself from the competition will be discussed next… We have a selection of unique trade show products to help with ideas.
Lately, I have been seeing lots of cool and unique high-tech promotional products… Here is another one on the market: The new MP3 Pen (MPP); this fully functional MP3 player includes a voice recorder and built-in speaker, and also comes standard with ear bud headphones and all appropriate software needed to load your pen with your favorite tunes. This products’ ergonomically designed rubberized grip allows you to get work done comfortably. It comes packaged in a nice black gift box. Memory sizes available are: 128MB, 256MB, 512MB, 1G. Need some ideas, check our selection of audio promo items
Display your Digital Photos Instantly! The Digital Picture Frame combines 2 of the hottest products on the market – digital photos and MP3 players – into a great promotional product. The Digital Picture Frame displays digital photos in a continuous slide-show of high-resolution images on the active matrix LCD screen. And, its easy, just drop almost any digital camera memory card into the frame, turn on, and watch as the photos are displayed on the high-resolution LCD screen. Check more High-Tech promo items
I recently saw a post on the MIT AdLab blog about chocolate and it triggered my thoughts of what a great promotional item chocolate is. It is a great way to express your logo, and your customer will not only appreciate it, but will remember it! We can help you create a unique, one-of-a-kind gift for your company or organization. A beautifully engraved logo, message, or artwork will make your gift stand out every time. The combination of your unique design and the exquisite flavor of 100% Premium Belgian Chocolate ensure your Custom Collection gift will make a lasting impression.
Check out our chocolate selection next time you want to send that special gift. Here are a couple more ideas: chocolate golf balls and chocolate medallions… or choose from a variety of shapes and sizes
Great idea for a water bottle recently used at the 48th Grammy Awards… Basically water for the stars – “Bling H2O”, a product from supplier PLWC, was in hands of Celebs backstage at the Staples Center, Los Angeles on Feb. 8, 2006. Cool and stylish, the frosted glass bottles (which have genuine Swarovski crystals) were placed in celebrity suites and valet cars during the show. I hear they will also be available at the Academy Awards. A good example of a promo item used wisely to the specific event or industry. Custom water bottle labels and sport bottles are great items for that special event or next trade show!