LOGO Expressions

Promotional Products Build Brand Awareness at Trade Shows (part 1)

Our ecomm sales manager, Frank Tecca, explains the strategy behind using promotional products at trade shows in a recent article posted on our website. Here is the first of a few tips we will be posting here in our blog

Trade shows can be one of the most productive marketing methods driving sales. Therefore, how you use promotional products at trade shows greatly influences how well you increase brand awareness and return on investment from your trade show exhibit. With so many companies now attending trade shows, exhibitors have the opportunity to extend their corporate image and make a lasting impression on their target market. The correct use of promotional products to make an impact at trade shows is essential.

Realize the importance of branding. The promotional products you choose identify your company, product or service. Understanding your target market at the trade show helps you determine the best product for building brand awareness, which is vital to the success of the trade show. Understanding the types of trade shows and how to differentiate yourself from the competition will be discussed next… We have a selection of unique trade show products to help with ideas.

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