LOGO Expressions

The One and Only Slinky

One of the most famous toys in history originated in a meter for testing horsepower on battle ships. As World War II raged on in 1943, marine engineer Richard James worked at his desk in Philadelphia’s Cramp Shipyard. It was a routine day, but a harmless mishap forever changed the life of James and his wife Betty and sowed the seed that produced the immortal Slinky. A discarded coil of spring wire fell from a

desk…bounced crazily across the room and Dick James bounced with it to fame and fortune.

A slinky is the greatest toy known to man kind. In fact, when a survey was taken in 1990, just under 90% of Americans knew exactly what a slinky was. I know that as a kid i had a slinky and it was one of the most fun toys a young child could have especially in a house that had stairs.

Imprinting a slinky is a great way to go because a slinky can represent longevity and success in the market. It can show your customers that this is also what you represent. Like slinky who is almost 70 years old, you too are going to be a strong company after many years and put a smile on your customers face.

If that doesnt make you want a slinky, here are twelve reasons for using a slinky:

  • 90% of all Americans know Slinky.
  • Slinky has one of the strongest and most recognizable brand names of any product
  • Slinky is one of the few products that is still made in America (Hollidaysburg, PA).
  • Slinky is made from 90% recycled metal.
  • Slinky is recession resistant.
  • Slinky is an American icon with an extremely positive image.
  • Slinky has over 60 years of history, attributes and characteristics that can be adapted to a client campaign 
  • Slinky can be color-keyed to match your clients corporate or product colors.
  • Slinky can be used as a means of packaging other products, i.e. compress t-shirt into a Slinky; fill center with candy; add circular Post-it notes; shrink wrap. You’ve just “stretched” your imagination.
  • Custom Slinky boxes can be provided for your creative program.
  • Real brass and gold Slinkys are available for special awards programs.
  • The first kid to ever play with a Slinky, Tom James, the Slinky Master and son of the inventor, can be available for special programs, i.e. autographed Slinky retro boxes, tell Slinky history, demonstrate Slinky.


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