A great advertising tool that is cost effective and has fantastic exposure for a company is a promotional calendar. A calendar might seem simple, but it is in fact one of the best advertising techniques. Calendars stay with a customer for an entire year and exposes a company’s name and logo each time that customer writes an appointment or memo. They are practical for any customer and is seen more as a gift than a sales promotion.
Calenders come in many different styles and a company can customize their calendar to reflect their business or even promote an important cause. The great thing about promotional calendars is that once the year is up, the customer will need a replacement and will most likely ask for one for the following year. The amount of face time a calendar provides for a company is incredible and it only costs a penny a day per calendar impression, which is a great deal for what our economy is today. A promotional calendar definitely increases company awareness, rewards good customers, and stretches advertising dollars.