Tag: Advertising

Categories
LOGO Expressions

USB Flash Drives

What ever you choose to call them, USB flash drives, thumb drives, jump drives or memory sticks – these are the hottest promotional products on the market. These items are compact and easy to use. These ‘mini computer memory sticks’ are perfect for multi-media presentations, sharing photos and more. Re-use, over and over again to store your data, pictures, or music. With customized printing and engraving available, these little USB memory drives are the perfect way to show that your company is up to date with the technology and trends.

These promotional USB Flash Drives can be designed with your logo and contact details printed in any color, plus you can have information and company brochures PRE-LOADED onto individual drives. Think about that, a promotional product, a marketing piece and an advertising tool – with the ability to include a video, a powerpoint presentation, pictures, brochures, and even music!

Categories
LOGO Expressions Marketing Ideas

Turn a Planner Into a Promotional Product

TipinPagesLMonthly planners are the most widely used gift item across every industry. Planners are a practical product that helps clients stay organized on a daily basis. Imprinted monthly planners not only benefit the customers; they also make  great promotional items featuring your company name and logo on the cover for everyone to see every day. Promotional Pages can be added to each planner. A promotional page is  a custom printed page that is inserted at the front or the back of the planner. Promotional Pages are great for enhancing your idea, message, or information with corporate logos, dedications, coupons, location information, charts, and photographs that help represent your company.

Customizing and personalizing standard promotional planners will vividly express an advertisement within your calendars. These unique planners stand out among the others and take your promotional product marketing campaign to a whole new advertising level. Adding promotional pages to planners turns a regular book into a unique promotional tool that will provide valuable exposure for your company.

Categories
Marketing Ideas

Cost per Impression of Promotional Products

We have just received data stating that promotional products are an excellent alternative to more expensive advertising. A survey conducted by the Advertising Specialty Institute (ASI) found that the average cost per impression of an advertising specialty (Promotional Item) is $0.004. Promotional items like calendars and grocery bags actually have a lower cost per impression at about $0.002. We like grocery bags with a company logo imprinted on the front side of each bag for two reasons. One, many grocery bags are reusable, eliminating the need for plastic bags every time we purchase items at the grocery store. Two, grocery bags have a large imprint area allowing the logo to be viewed by many patrons. We also like calendars because they are inexpensive (many are less than $2.00 each) and your logo is in front of potential customers 12 months out of the year. The average cost of $0.004 per impression make promotional products a worthwhile investment for marketers.

Download the Cost Per Impression Study [pdf]

Categories
LOGO Expressions

Top Products for 2005: Promotional Apparel at #1

As noted in relation to my previous posting here on the popularity of golf apparel, I just read an article on the ASI website, “Apparel on top” by Shane Dale, stating that apparel was the top product in 2005 for promotional products. “For the sixth year in a row, wearables are the number one product category sold by promotional product distributors. In fact, of all the products ordered by clients, 73% of distributors say that shirts were one of the top three items bought last year.”

Down the list according to distributors goes… writing instruments at 44%, desk and office accessories at 28%, and fourth place were glassware/mugs at 21.8%. A couple things mentioned that contributed to apparel’s success were; drop in price of T-Shirt manufacturing, good exposure for advertising, and a good return on investment.