As noted in relation to my previous posting here on the popularity of golf apparel, I just read an article on the ASI website, “Apparel on top” by Shane Dale, stating that apparel was the top product in 2005 for promotional products. “For the sixth year in a row, wearables are the number one product category sold by promotional product distributors. In fact, of all the products ordered by clients, 73% of distributors say that shirts were one of the top three items bought last year.”
Down the list according to distributors goes… writing instruments at 44%, desk and office accessories at 28%, and fourth place were glassware/mugs at 21.8%. A couple things mentioned that contributed to apparel’s success were; drop in price of T-Shirt manufacturing, good exposure for advertising, and a good return on investment.